Managing Customer Experiences in an Omnichannel World:...

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Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

Taşkın Dirsehan

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Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Категории:

Business & Economics - Sales & Marketing

Год:

2020

Издание:

1

Издательство:

Emerald Publishing Limited

Язык:

english

Страницы:

420

ISBN 10:

1800433883

ISBN 13:

9781800433885

Файл:

EPUB, 4.47 MB

IPFS:

,

english, 2020

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